Overcoming the Challenges of Social Media for Financial Advisors

70% of people in the United States currently have at least one social media profile, with over half of the population using two or more networks.

According to recent studies, 95% of adults (age 18 to 34) are likely to follow brands on social media. In addition 71% of consumers who have had a good experience with a brand on social media are likely to recommend that brand to people they know.

Unfortunately, not all financial advisors utilize social media marketing to its fullest potential.

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